Out-of-home media company AllOver Media has acquired Boxi, a truck media company. Financial terms were not disclosed. The purchase allows AllOver’s truck ad division to enhance its offerings in the outdoor segment. AllOver Media services both corporate and government customers, from consumer-packaged goods to wine and spirits to the entertainment industry.

AllOver Media, the company that calls itself “the largest multi-platform Out-Of-Home (OOH) media company in the U.S.,” has acquired Boxi, that calls itself “the nation’s largest tech-infused truck media company.”

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S., announced the acquisition of Boxi, the nation's largest tech-infused truck media company. The acquisition will enable AllOver Media's truck advertising division to bolster existing offerings with industry leading technology, inventory and value for marketers in any market, segment or media budget.

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S., announced the acquisition of the nation's largest tech-infused truck media company, Boxi, a California-based tech-infused truck media company. Since its inception in 2017, Boxi has grown to be the nation's largest truck media company, servicing customers across industries such as wine and spirits, consumer packaged goods, food and beverage and more. The company's proprietary solution and 24/7 access dashboard allows clients to keep up to date with their campaigns' progress.

LA-based Boxi, the nation’s largest tech-infused truck media company, has been acquired by AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S. Boxi is an LA-based tech-infused truck media company, founded by Neal Pecchenino, a University of Southern California alumni, who bootstrapped the company from his tiny Santa Monica apartment six years ago. Since its inception in 2017, Boxi has grown to be the nation’s largest truck media company.

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S., announced the acquisition of Boxi, the nation's largest tech-infused truck media company. The acquisition will enable AllOver Media's truck advertising division to bolster existing offerings with industry leading technology, inventory and value for marketers in any market, segment or media budget.

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S., announced the acquisition of Boxi, a California-based tech-infused truck media company.

Neal Pecchenino is the founder of Boxi, an innovative out-of-home company that puts advertisements on delivery box trucks that are already on the road. Boxi helps  businesses of all sizes reach their audience by  leveraging its network of truck drivers who drive high-exposure routes in a variety of key markets.

Neal Pecchenino is the founder of Boxi, an innovative out-of-home company that puts advertisements on delivery box trucks that are already on the road. Boxi helps  businesses of all sizes reach their audience by  leveraging its network of truck drivers who drive high-exposure routes in a variety of key markets.

Big trucks can be seen going around the city promoting Mercury Insurance. Putting advertisements on the truck already on the road for other companies are successfully creating a space within burgeoning out-of-home (OOH) advertising industry.

Ideas need time to spread. They need proponents and adopters. Marketers play an integral role in the spreading of ideas. A business is an idea. So is a piece of content, designed to promote that business. Every startup is a thesis, backed up with a product or service, ancillary efforts, and various strategies. The market will either accept it, reject it, or shrug.

Los Angeles-based Boxi is an innovative, tech-infused truck advertising company. It puts advertisements on delivery box trucks for drivers that are independent contractors for delivery services like Amazon. Paying customers can have their advertising campaigns on the road in as little as 15 days, according to the company.

How do you bring ideas to life? When I have an idea, the first thing I typically do is research. Learning from other things that are already out there and picking up from where someone else left off is critical in the development process. From there, I call my network to see if they have any thoughts about the idea or concept. These are people I trust and respect, so I know the feedback I get from them is worth considering. After speaking with my closest peers, I look to get in touch with an expert in the space that my idea/concept falls into and meet with them to discuss further. Once I feel confident in my hypothesis, my assumptions, and my plan, I spend the money and the time to build it! Whatever it may be. At any given time, I have between 5-10 open development projects in motion. Of those, 50% fail, but the other 50% we typically benefit from, which I enjoy seeing very much.

Billboards restricted in a neighborhood where you'd like your company to be seen? No problem, just roll a giant poster through that patch of your city by putting it on the side of a box truck. You could pay as little as $1500 a month for a multi-month campaign.

Though MedMen is a cannabis company through and through, it too is getting even more creative. Beyond its recent retail store expansion with its own branded products, it’s working with tech-infused truck advertising company Boxi to promote the brand on large-scale independent vehicles in California. Over the last 12 months, MedMen has had 50 localized trucks on California roads, and that is expected to continue for the rest of the year, said Boxi founder and CEO Neal Pecchenino. Based on Boxi’s analytics, each of those trucks reach an average of 30,000 to 60,000 prospective consumers a day. Pecchenino said he is continually being approached by cannabis and CBD companies.

Advertising on trucks is more effective than using digital media. Such has been the experience of Neal Pecchenino, who started a mobile marketing and advertising firm in October 2017. Using his own money, Pecchenino started Boxi after working for a consumer electronics company where he was spending the company’s full advertising budget on digital media, mostly Facebook and Google.